Project Overview
The Problem
Sending flowers to someone you love abroad can be a challenging and frustrating experience for many people, such as difficulty finding a suitable local florist, language barriers, and limited payment options... and more.
The Goal
Create a platform that provides a simple order process, connecting users with local florists worldwide to send fresh flowers to their loved ones.
Role
UX designer designing a responsive website for Flossom+ from conception to delivery.
Project Duration
November 2021 to December 2021
Understanding The User
I asked questions like…
Their decision-making process for finding an online flower-ordering platform
Their experience with sending flowers to someone in a different country
Features that are most helpful when using an online flower-ordering platform
Their biggest frustrations encountered while using online flower-ordering platforms
User Research
First, I conducted user interviews with 5 participants to gain more insights.
User Pain Points
1. Importance of reviews
Users rely on reading reviews before making a purchase.
2. Concerns about quality
Users worry about product-photo discrepancies.
3. Challenges with ordering abroad
Due to limited language and payment options, ordering flowers aboard can be difficult.
4. Preview delivery cost
Users want to view the cost while choosing the delivery date.
Start The Design
Sketches & wireframes
Refined The Design
Takeaways
Impact
After conducting several tests, users reported that this website helped them save a lot of time in selecting and browsing florists. The site is user-friendly, the overall flow is straightforward, and the payment and delivery processes are simple.
What I learned
I have learned that even minor revisions can have a significant impact on the overall user experience of a product. My most important takeaway is that users' needs should always be the top priority before coming up with any ideas and solutions.
Next Steps
1. Testing and modification
Conduct follow-up usability testing on the updated website and make any necessary modifications.
2. Ideation and modification
Identify any additional areas of need and ideate new features and functions to enhance the user experience.